American Airlines x Thom Browne FSF 2026

A hypothetical rebrand of American Airlines, from the uniforms, interiors, and passenger experience, designed by Thom Browne.

My goal was to provide American Airlines a new image, using Thom Browne as the main inspiration, that would position it as the best Premium US Airline in the country, as well as one of the best airlines for international travel as well. 

With this rebrand, I also aimed to attract more customers who already fly from premium airlines, as well as strengthen brand loyalty from existing customers. 

Here is the complete presentation below: